User blog comment:Mr. Xemnas/Spider-Man in the background as Ironman takes the lead/@comment-4651179-20130315001744

Well I'm one of those who submitted to Iron Man's raise of popularity. It also helped that it seems you can be better seen liking a techno, egocentric, genius superhero rather than someone who's always seen in toddler's backpacks.

I still liked the hero before the Iron Man movie, I remember watching his 90s show and having some (three) Iron Man toys. He was one of those super heroes you like but you're not totally into them.

So one day, I had to do a little project: a PowerPoint presentation of a movie you wanted. I thought of Spider-Man, obviously, but I decided it would've been better to present Iron Man 2, and I think it was better than if I presented Spider-Man. And the story went on... I started drawing more Iron Man than Spider-Man, looking forward to his comics more than to Spidey's, his issues became the new top of my pile of comics. Months later, he became my avatar in this site, the theme of my desktop wallpaper, and it was cool because other classmates liked Iron Man because of his movies and RDJ, and I guess it can been better to say "you know he's an alcoholic, right? Tell me how does that fit kids?" if someone tells me he's for kids.

I still like Spider-Man, bad thing certain thing now keeps me away from him... But I know that when Peter Parker comes back, I'll be looking forward to Spidey's comics as much as I do with Iron Man's.

But this new Iron Man trend can be also seen in kids, I smiled the other day when I was coming home and I heard two little kids role-playing. One of them said "I'm Iron Man!", thing no one would've say 5 years ago.

And it makes sense. Iron Man is the face of the Marvel Cinematic Universe, Marvel needs him to be as popular as Spider-Man (because he was with Sony).

But, even before that 2008 hit, Iron Man became more popular: With Extremis, his importance during Civil War and The Initiative, etc.