Board Thread:Movies/@comment-3048593-20190605150859/@comment-29908830-20190821234358

https://www.forbes.com/sites/robsalkowitz/2019/08/21/sonys-pushback-to-disney-on-spider-man-sounds-like-a-negotiation-not-an-ultimatum/#7e1a0f932d7a

https://www.forbes.com/sites/markhughes/2019/08/21/how-the-marvel-sony-spider-man-dispute-will-be-solved-one-way-or-another/#4d26135a6b50

Now the word is that what's going on between Disney and Sony is a gross exaggeration of what happened and is happening. Apparently, Disney not only wanted half of the box office revenue, but also the production costs, creating a somewhat even deal within the film business. However, Disney also already owns the entirety of revenue attained from Spider-Man's merchandise, theme park exposure, and usage in other media, which when added up, gives them a larger share of the pie than Sony in regards to the character overall (merchandise revenue alone usually equals film revenues). And furthermore, it's being said that the negotiations aren't over in the slightest, and in fact counter-offers are being made as we speak (which, knowing Feige, I wouldn't put it past him).

Overall, I think the blame lies with both companies: Disney for trying to get more out of deals they don't need to get more out of in the first place, and Sony for refusing to immediately make counter-offers (at least publicly) in order to fuel their own ego. And in the end, the only people I feel bad for are Feige and Holland, who had nothing to do with the negotiations but are more directly impacted by it than anyone else. But with rumors that Sony's film company will be bought anyways Fox-style, it's also been stated that even if negotiations do break down, Sony will collapse without another tentpole and they will end up losing Spider-Man in order to save themselves even if Disney isn't the studio buyer. But again, I want to see what D23 has in store for us in a couple of days, since at the very least, we know there was never going to be a Spider-Man movie until at least 2022 to begin with, and they're probably going to announce more movies at the conference. Ultimately, the movie will probably be Guardians Vol. 3'd, being pushed back considerably because of this commotion but ultimately getting the treatment it deserves. Holland will be as old as Maguire by then, but I bet the writers will work around it.