User blog comment:ADour/The West Coast Ultimates revealed!/@comment-3048593-20130127195215/@comment-3048593-20130127202730

Sure, you might see the entire Ultimate universe as a way of re-imagining already established characters, but that's more like an fan-fiction officially published by Marvel, than what it is originality.

Speaking of movies, I sometimes see the Ultimate characters as movies from Hollywood (currently with movies). Sometimes you get original one's (Monica Chang, Gregory Stark, Red Skull), but most of the time you get either remakes of originals (majority of characters) with slight differences, or you get  follow-up characters to already established characters (Jimmy Hudson, Raymond Connor, Stephen Strange, Jr.).