User blog comment:ADour/The West Coast Ultimates revealed!/@comment-3048593-20130127195215/@comment-4651179-20130127205211

Yeah, kida what happened with The Amazing Spider-Man, which still was excellent.

But I don't believe movies are made to attract new audience/readers.

The Ultimate Universe can be compared to the New 52, new universes to attract new readers taking away years of continuity, but Ultimate was more deep as it is a different universe rather than a reboot.

Back then, the Ultimate Universe was said to be a way to attract new readers without those years of backstories. Having some small differences, or not to drastic, to the Mainstream Marvel.

But now, the Ultimate Universe is said to be the place were Marvel can do things they can't in the regular Marvel Universe, killing thousands of characters in one event, killing Spider-Man, turning Captain America the president.

That's why recently they turned the Ultimate Universe from a new version of the Mainstream Universe to a Unvierse with differences á la Age of Apocalypse (as an example)... A universe where mutants were made by the government and are way more hated, a universe without Peter Parker, without Fantastic Four, Reed Richards is evil, there's a blond son of Wolverine.

And I didn't like that. The Ultimate Universe was supposed to attract new readers, not to make a whole new different universe.