User blog comment:Jamie/Episode 16 - Gender Benders and Racelifts/@comment-24561400-20140808005940

What bugs me is that this is pretty clearly just a ploy to sell comics. Yeah, I know, "that's the business they're in". I am a capitalist too, I think we all know these "outrageous occurrences" will not last forever. If one stops to think about it, the way this role-ghosting will likely play out benefit sales in two stages. 1) The initial change, wherein now readers will buy the book to see how it went down. ~Then~ 2) When the original hero returns to their role, readers will buy the book...to see how it all went down.

This is the only argument I will make, because any others fall before Marvel's low-pass money filter.