User blog comment:Jamie/Amazing Spider-Man 3 and 4/@comment-4651179-20130618223316/@comment-4651179-20130619024618

Yes, they do benefit.

For the time The Amazing Spider-Man was released not only Marvel created a two-issue tie-in series, but also made Spider-Man face... guess who?

Marvel always benefits from movies, are they theirs or not. Just because of the simple fact that of 100 people who watched the latest Marvel film, at least 60 will go to a comicbook store and check out for more adventures of who they just watched in the big-screen. Is that easy.

They don't promote other companies' movies. They use their success to get ca$h.