User blog comment:AceAttorney/Superior Spider-Man Debut/@comment-1751305-20130111023528/@comment-4651179-20130111032420

That's how comics work... Everything needs hype, which means more money, and as soon as the hype is gone... Another hype, which means more money once more!

Some people want to make interesting stories because they want, not exclusively for the money, but is something hard to find nowadays in any comic book company.