User blog comment:StanLee4Ever/Spidey/@comment-3127363-20120928125614

To me, Brand New Day was the greatest relaunch since the clone saga. because of MJ and because it made everyone forget who Spiderman was.

Big Time was also a landmark because it put an end to peter Parker's endless bankruptcy and ungrateful employment, which were character traits deeply exploited by writers beforehand.

Let's see what happens with Marvel Now before we can call it a relaunch a spin off or whatever. We have to see the actual outcome first.