User blog comment:Prismwolf/Best Upcoming MARVEL Film: Avengers vs. X-Men vs. Guardians of the Galaxy/@comment-4652104-20130930104550/@comment-4652104-20131001143023

I think it was LoveWaffle who brought this up: with Man in Black Marvel actually has experience in launching bestseller movies with little known characters. They know a good movie will be well received regardless of the popularity of comic book characters. Let's face it, comicbook fans would not be able to finance the success of the Avengers on their own :)