User blog comment:JohnWhitaker/Chris Hemsworth Burns DC!/@comment-24015023-20130929000117/@comment-1895174-20130930154644

The difference is that Marvel learned early on that their characters don't need to already be pop culture icons in order to make a movie out of them with Men in Black which, 16 years later, is still Marvel's 8th or 9th highest-grossing movie.

DC has yet to learn that lesson.