Board Thread:Administrative/@comment-4651179-20140129200420/@comment-122657-20140129203633

The problem with viral marketing is that it's hard to tell if it's officially endorsed by Marvel's editors and writers.

What we really need is an OHOTMU listing citing those campaigns as sources. Then we'd definitively know that Marvel treats those as official.

Until we have something like that, these could easily be in the realm of Novels, where while each novel is endorsed by Marvel, none of them are endorsed as cannon for Earth-616.