User blog comment:ADour/Marvel relaunches with MARVEL NOW!/@comment-2031194-20120705225351/@comment-1671874-20120706222903

DC has been killing Marvel in sales for the past few months, holding the top ten spots each time, and the only exceptions in the lead being Marvel's event books. Though, to be fair, Avengers vs. X-Men shoots to #1. Still, Marvel realizes they need to do something....and a reboot is certainly not what most people have in mind. The fact is that newer readers find books with smaller numbers easier to get into, so starting books over with a #1 makes sense. People who love the Avengers film are confused when they go into comic book stores and see countless Avengers titles, and over 500 back issues. They want a new #1, and now may be the time for it. Personally, I think it's a smart idea, though I'm not necessarily a fan. And as for Marvel copying DC, who cares? DC copies Marvel, Marvel copies DC; everyone else copies both. No big deal, really. I mean, if Marvel has a Superman, that's another story...