User blog comment:UltimateBub/2014! The Marvel Year of Films/@comment-4276072-20120804193909/@comment-4446176-20120805174418

OK, I agree that being famous doesn't make box office money. But it definetely matters. Spider-Man, for being such a relatable and cool character, has broken 2 box office opening records (remember? Spider-Man with 114 million in 2002 and Spider-Man 3 with 151 million in 2007). Now, maybe TASM 2 won't break an opening record, but I bet that, just for being Spider-Man, people will see it, a lot. Consider this recent reboot. I hated it at first, now I love it. And still, people went to see it, even if it was stuck betwen Avengers and TDKR. So, my point being, you're right, being Superman famous doesn't makes you Avatar or Titanic, but at least it puts you in a good position. The same with Batman and The Avengers. Spidey will always be a big name, even if it isn't the biggest.