User blog comment:Johnnybravo44/Uncanny X-Men cancelled!/@comment-3569786-20110614224815

Marvel marketing probably knows what they are doing, but I don't like the reboots either. I would think that there might be short term boost in sales initially. They might attract some new readers at first but in the long run I believe it is actually more frustrating to new readers for the following reason. In the last 10 years, Marvel has undone quite a few reboots and restored the original numberings of many of their titles. If you are picking up a book for the first time and want to track down the back issues/trades (or the digital comics for that matter), all of the reboots and re-numberings make it more confusing because you have find out how all of the sequences fit into the continuity.