Board Thread:Administrative/@comment-4651179-20140129200420

What is exactly our position towards characters from an universe presented in viral marketing?

I would like to know why Angel Salvadore and Azazel's death do not correspond to theirs but "to different character[s] from the Days of Future Past universe with a different name" as stated by Spencerz.

Something similar goes with the characters from The Amazing Spider-Man franchise who have been mentioned in the Daily Bugle Tumblr. User LoveWaffle has removed any attempt of anyone to list them stating viral marketing does not count, when asked when was this determined, he hasn't answered yet.

Viral marketing is meant to be a way in which the studio (in this case) expands the history and characters of an universe. And the very same material is treated as in-universe. 