User blog comment:Gemnist/The Benefits of a Marvel Not-Entirely-Cinematic Universe/@comment-1895174-20140125214140/@comment-4652104-20140129153902

I just found out that Capt. America 3 was approved and it occurred to me how smart it is for Marvel to have a single cinematic universe but with multiple characters. When DC has a Batman film made... well, how many Batmans can you have? 3? 4? 5? At some point you have to reset it (I mean, even Bond got sort of restarted). But by the time Marvel reaches Iron Man 5, they will have made 4 Captain Americas, 4 Thors, 3 Hulks, 4 Avengers, 2 Ant-Men and a bunch of other movies. This gives them years of regular productions before they run out of steam and have to restart the whole thing.