User blog comment:ProfessorKilroy/Daily Bugle website fills gaps between Amazing Spider-Man films/@comment-1895174-20140421221724

I couldn't stand the viral marketing for this movie. When a movie like The Dark Knight rolled out its excellent viral marketing campaign, it encouraged fan participation. It turned out to be one part crowdsourced detective work and another part scavenger hunt. It was great.

This, on the other hand, was just click-bait. They roll out an "article" where the Enforcers are mentioned, so some websites like Latino Review and Coming Soon can put out their own "ENFORCERS TEASED FOR AMAZING SPIDER-MAN 2" articles, which in turn gets fans riled up that the Enforcers might appear in the movie and want to check out future posts because they erroneously think they'll provide some insight into the movie.

Ugh...