User blog comment:MarvelFan2012/My thoughts on the Age of Ultron/@comment-10692244-20130611190622/@comment-4651179-20130611214945

Marvel's "reboot" was the Liefelized Heroes Reborn. Where just a couple of titles where rebooted (Iron Man, Hulk, Avengers, Fantastic Four, Thor, Captain America) when those heroes sacrificed themselves to stop Onslaught and young Franklin Richards broguth them back to the world of living, but wait... He also brought them to an exact replica of Earth where they started their lives from 0. Why? Because 90s!!!

After, one, or two years. All those rebooted heroes were brought back to the regular Earth with the memories of their past lives. So it wasn't a reboot, but half-reboot.