Board Thread:Movies/@comment-3048593-20180715232450/@comment-3048593-20190401151328

Gemnist 2.0 wrote: KalKent wrote: 'Captain Marvel' is currently sitting at $990 million worldwide. Give it another week (or possibly two), and it'll hit $1 billion.

Which is interesting, since I was told by some stable geniuses that no one wanted to see it, and that it would be Marvel's first failure.

I'm actually pretty surprised that it would surpass the billion dollar mark. Like, it's a Marvel movie, so obviously it was going to succeed (I no longer think a Marvel movie won't make a killing ever since Guardians 1 did), but I expected it to get around the high 700 millions, especially with everyone saving up their allowances for Endgame less than two months later. Unless it's one of those things where either the controversy ("controversy" in this case) or the social elements ending up fueling everyone's interest. Or it's simply that it's appealing to a certain demographic, for the same reason 'Black Panther' did well financially (other than built up hype from his previous appearance in 'Civil War' also contributing along with critical reception), showing that diversity does sell (along with the Marvel brand).

The "controversies" that movies sometimes get before release (whether it's bullcrap ones like 'Ghostbusters 2016', or legitimate ones like 'Ghosts in the Shell'), usually don't improve performance, and can sometimes hinder them. A case where it didn't hinder was 'Doctor Strange', with the legitimate but also complicated Ancient One controversy, and that movie still did fine financially for a movie about a Marvel character no one in the mainstream cared or knew anything about before (although it could be argued it could've made more without the controversy).