Board Thread:Policies/@comment-2054358-20130409132104/@comment-16461120-20200207043829

It wasn't a licensed Marvel property, it was Marvel property licensed for use in a non-Marvel (Disney) property (prior to Disney's acquisition of Marvel). It's like choosing not to cover Marvel Hot Wheels, i.e. just because Mattel has a license to produce Marvel merchandise doesn't make them Marvel property.

(The FOX films are somewhat different because Marvel has chosen to say they exist wholly within the Marvel multiverse and are not simply Marvel within some other multiverse.)