Board Thread:General Discussion/@comment-7401220-20130326201026/@comment-4651179-20130505171438

Please, don't tell me things I know.

And I think the answer is pretty obvious.

The same reason why 616 Peter Parker got organic web shooters after his cinematic counterpart got them.

The same reason why the X-Men started using leather after their cinematic counterpart got them.

The same reason why Steve Rogers became Captain America once more at the time his movie came out.

The same reason why Tony Stark got an arc reactor, like his movie counterpart.

The same reason why 616 J.A.R.V.I.S. was introduced, because it was cool in the movies.

The same reason why Nick Fury, Jr. appeared along 616 Phil Coulson.

The same reason why Hulk is an Avenger once more.

The same reason why Spider-Man fought the Lizard in the same month The Amazing Spider-Man came out.

The same reason why Thor will fight Malekith this November.

It's called marketing strategy.

They take concepts from the movies and put them in the comics to appeal new readers which come from watching the movies.

What will be better to attract new readers which directly come from watching Peter Parker fighting Electro...?

... Having Peter Parker.