User blog comment:Mr. Xemnas/Spider-Man in the background as Ironman takes the lead/@comment-7215662-20130317002453/@comment-7215662-20130317213442

1) No Iron Man is more mainstream than Hulk and here's why. Whenever Hulk is mentioned, people remember the Lou Ferningo movies, which got old in pop culture a very long time ago. You rarely see someone revisiting the recent Hulk actors. The fact that the Hulk actor was changed 3 times didn't help. IM however, is still very much synonymous with RDJ. Whenever someone sees RDJ they instantly think of Iron Man.

2) I agree 100%. Now most Super-Hero movies have a darker tone. IM2 is much darker than IM1, and based on the trailer IM3 is even much more darker. TASM is darker than all 3 SM movies, which is, in my opinion, one of the reasons that allowed it to escape from Raimi's shadow. I also expect MOS to have a certain edge. That's why some people say that the franchise revolutionized Super Hero movies. The Nolan franchise's dark tone completely rejuvenated Batman from the cheesy tone of the previous George Clooney movie.