Board Thread:Questions and Answers/@comment-26476353-20150608073423/@comment-4651179-20150611213152

They are not misleading anybody. Marvel themselves have clarified over and over that All-New, All-Different Marvel won't be a reboot (which would mean a new universe). It's the fans who have fueled this reboot paranoia.

In addition to that, the word "new" doesn't exclusively mean something recently created or produced, it does also mean "reinvigorated" or "beginning anew and in a transformed way."