User blog comment:Jamie/Amazing Spider-Man 3 and 4/@comment-4651179-20130618223316/@comment-4651179-20130619033038

Well, Disney has the rights for Spider-Man merchandise.

But it seems you still don't get the point.

Marvel uses the success of Sony's movies to attract new readers. They're like, "Hey, you just watched a movie you liked? What about reading about that character you just watched on the big-screen?"