Board Thread:General Discussion/@comment-24822639-20140623101206/@comment-27033033-20150930170056

My personal opinion is that basically the genie is out of the bottle. They may dial back, become more or less common as time goes on, etc. But before Marvel began it they weren't a thing. Now that it's happened and made ridiculous sums of money, I expect they'll operate like basically any genre. Much like we may have a rush of found footage over a period of a couple years. Though the scale and detail required for a multi-movie universe is a bit more of an investment, so I don't expect it to be something any studio can do, but I expect the larger ones to try their hand at it eventually.