User blog comment:Gcheung28/Guardians of the Galaxy Trailer - What Did You See/@comment-1895174-20140219065709/@comment-1895174-20140219073056

Iron Man 3's trailer is a great example. The trailer was all about the conflict with the Mandarin, no reference to the jokes, gags, and humor that's in a lot of the movie. Same thing could be said with Thor: The Dark World's - all conflict with Malekith and the Dark Elves, not much of the humor.