User blog comment:ADour/Marvel relaunches with MARVEL NOW!/@comment-3519940-20120704055450/@comment-3519940-20120705030849

This is their version of the New 52. They may not have done the exact same thing, but it is. They're changing their main characters around, and creating new comic series, and changing appearances around. New 52. And it's way too much of a coincidence that DC just did this less than a year ago.