Board Thread:General Discussion/@comment-11285291-20150712150725/@comment-5185663-20150714220744

I think since this movie is going for a John Hughes vibe, they'd want to make the villain some-what simple like Black Cat, and put a bigger emphasis on Peter Parker and the impact Spider-Man-ing around does to him specifically.

Norman Osborn should totally be a presence in the movie and MCU as a whole, but not as the main villain.