User blog comment:Mr. Xemnas/Flagship/@comment-1895174-20130120011256

The point is that they don't. The popularity of certain Marvel characters have fluctuated greatly since the early 60s when Stan Lee created just about everyone Marvel's known for. So while Iron Man is an insanely popular character right now, he wasn't like that 20 years ago. Meanwhile, the Fantastic Four, undoubtedly one of the flagship properties in the 60s, is now relegated to something of a B-String.