Board Thread:Movies/@comment-3048593-20180715232450/@comment-29908830-20181204015119

A Shang-Chi movie has been in development since the early days of the MCU, so it's somewhat surprising that they're finally going through with it. That said, I think a martial arts-inspired superhero film will be a great rejuvenation, like most of the Phase 3 movies were.

KalKent wrote: Not really comparable since unlike 'Solo: A Star Wars Story', people are actually excited about 'Avengers 4', and as far as we know there hasn't been any shake-up in terms of behind-the-scenes drama on who's working on it.

It's been rumored the trailer is arriving on Wednesday, along with a trailer for Square Enix's Avengers game on Thursday. But even then, I believe they could hold off on releasing the trailer until January, and people would still be hyped for the movie, and it makes buck at the box office.

It's not direct, but the comparisons are there. Both have budgets closer to $300 million than $200 million (though Solo's was due to the production difficulties while Avengers 4's is intentional), and they're both starting their marketing late in the game. I continue to believe the lack of marketing (brought on by the production difficulties) is what brought Solo down not overall hype; people were excited - as long as they knew it existed.

While I would love for the trailer to come out on Wednesday or Thursday, that's incredibly close to when the trailer for Captain Marvel comes out. Wednesday or Thursday next week sounds more likely.