Board Thread:General Discussion/@comment-5448995-20160114192145/@comment-61022-20160118215511

Earth-616 was a designation given to the mainstream Marvel universe by Alan Moore during his run of Captain Britain. states that they had Alan's siblings contact him and find out if there was any significance with the number he chose. It states that the number was arbitrary and has no significance other than it's just a random number he pulled out of his head.

I don't know why we're all trying to reinvent the wheel with post-Secret Wars. The series ended with Black Panther hitting the reset button with a few minor changes. Why do people think this is some hacky DC Comics style reboot?

Again, quotes from Quesada and Brevoort are kind of moot points, those are personal opinions, not a hard rule. Editorially, Marvel still uses and employs universe designations to everything. Because otherwise, how would you make sense of anything?.

But lets not go and reinvent categorizing previously established page organizations just because two guys who work for the company don't like those designations. Obviously their personal feelings have not hampered the editorial standpoint on using those designations since writers still actively use them.