User blog comment:Gemnist/The Benefits of a Marvel Not-Entirely-Cinematic Universe/@comment-1895174-20140125214140/@comment-1895174-20140128002303

Yes and no. They shouldn't all be running at the same time, but there should be some overlap. If we have too many properties running at the same time, it 1) hastens over-saturation and 2) means there's nothing but a bunch of reboots to look at in a short time.

I know I'm in the minority on this, but I don't think Spider-Man would fit in all that well with the Avengers. He's a very different character from all them. He has a secret identity. There's a clear demarcation between where Peter Parker ends and Spider-Man begins. That's not the case with Tony Stark and Iron Man or Thor and...Thor. And he didn't become an Avenger until fairly recently and still isn't really known as one. He has more in common with the other guys fighting crime in New York than the Avengers dealing with more cosmic or earth-shattering baddies.

And they each get their own endboss. The Avengers have Thanos, the X-Men have Apocalypse, the New York guys have the Kingpin, the Fantastic Four and friends have Doom and Thanos, and the supernatural guys have Mephisto.