User blog comment:LoveWaffle/We Didn't See It Coming - Iron Man 3 and the Future of the MCU/@comment-5977347-20130513205536/@comment-1895174-20130514015353

I mean the trailers show this untouchable villain.

See, you fell for it. Even when it's well-translated that Killian's the film' Big Bad, we still expect it to be the Mandarin just because he's the Mandarin.

Twist successful.