Board Thread:Movies/@comment-24058376-20131016164036/@comment-26541044-20150628151038

My thought would be information control to a party and person without clearnce. Or simply viewer suspense/teasing.

Now in Thor Coulson doesn't hesitate in tell Jane Foster and her team the name in its acronym form. Maybe he wasn't in the mood to tease Jane or maybe SHIELD already approved her for the name.

But I think veiwer teasing is sill the biggest reason alongside making sure we the veiwers knew what it stood for in this rendition as S.H.I.E.L.D. has had some variation over the years