User blog comment:Mr. Xemnas/What year does 616 take place?/@comment-5977347-20130403150257/@comment-3317214-20130407150615

I disagree. It's just about the complete opposite of lazy to use a sliding time scale, because then you have to work hard to make things work. If a company reboots the continuity, it seems lazy to me, because it's basically admitting that they've given up, and are just starting over because it'll be much easier.

Now, I'm not knocking reboots. They have their place, but does Marvel need a reboot? No. They're continuing to tell new and interesting stories, and do not need to start retelling them, or fixing things to make new stories tellable.

We have years and years of history in the Marvel Universe and its stories, and that's fantastic. Very few stories have that level of deep backstory, and those years of history are what provide the Universe with options for telling new stories. Through this Marvel is able to constantly acknowledge the past and look towards the future while telling stories that happen now.

If Marvel were to reboot, all of their previous stuff never happened. The result of that is far worse than characters dying. It's characters having not even existed. And why would you send stories and characters into non-existence, if they were good stories. We can still acknowledge that the stories happened, but if a reboot were to occur, they no longer have any relevance to what's happening now.