User blog comment:Mr. Xemnas/Flagship/@comment-1895174-20130120011256/@comment-2198188-20130120044747

Maybe, but Spider-Man in general has been pretty popular since his creation, and he was one of the first Marvel superheroes. So most likely Spider-Man is marvel flagship character. Marvel has in the past made Spider-Man mask as their icon, and he is one of the few superheros to rival the importance of Batman and Superman