User blog comment:AskaniSon/Marvel Comics Will Use Avengers vs X-Men to Reboot its Universe/@comment-4652104-20120619120457

Well, we all know that AvX will result in a reboot of some sort. The only question is, what the extent of that reboot might be. At the very least I think we all expect mutants to be repowered. At the most it might be a reboot like the DC 52.

Personally I think it will probably be something in the middle. A lot of the elements will return to their earlier state, but continuity will be preserved.

I don't expect a complete reboot for a few reasons:

1. Marvel already has a "rebooted" universe - the ultimate universe

2. Most of the stories in Marvel revolve around old enemies. A reboot would mean getting rid of those, but I don't believe that you can revert to the classic comic storylines with villains and their ridiculous world domination schemes. What makes the Marvel stories interesting, complex and mature is the intricate interplay of old enemies and friends who have interacted with each other for years.

3. Like someone already mentioned, there are dozens of popular series with non-primary characters, which would have to be discontinued.