User blog comment:Capam/Marvel Comics/@comment-3396638-20110218074502

You do realize the deal with Mephisto was done in order to erase the memory of his identity being revealed to the world over from the backlash of Civil War and all. Part of Spidey's basic story and the backbone of his character is him keeping his identity secret. So in essence one way or another some sort of deal/spell/gimmick had to wipe the memory clean out of the minds of those who could hurt him.

The fact that you are saying the writers need to "get their collective heads out of their asses" is a bit harsh and narrow-minded. In some of the blogs below people have discussed the drastic changes in the Marvel universe and here again we have the same thing. One of the fundamentals about these comics is there is going to inevitably be some kind of change. Whether we like it or not it has to happen to catch the young readers and sometimes to grab the old readers and draw them back in.

I've read through somewhere around 26 years of Marvel's illustrious history and if there is one thing that is constant it is that things have to change, just like people, technology, seasons and such. If a writer makes a change that hurts the comic, someone will obviously come along to fix it. The diehard fans will stick through the crap that comes to see through to the gem of a story that comes next time around.