User blog comment:Mr. Xemnas/PLANET HULK SET FOR 2015 WHAT!!!!!!!!!!!!!! AVENGERS 3WORLD WAR HULK?????/@comment-5473242-20130207024651/@comment-1895174-20130207205436

They didn't do anything like this with The Avengers or Marvel NOW!. The Avengers was confirmed at the end of Iron Man (again, remember how secretive these guys can be), and Marvel NOW! was just announced. Neither were leaked.