Board Thread:Questions and Answers/@comment-24174049-20131117220811/@comment-4651179-20131118201824

Nah. Spider-Man lost a lot of popularity between 5 years without movie, among other things.

Spider-Man might be more popular than Iron Man for (let's say) "people more into comics" (Spider-Man comics still sells more than Iron Man), but in pop culture, Iron Man overthrew him.

Why would it suck that Iron Man is the new face of Marvel? "Because he's an arrogant aloholic"? Or because he's a resilient hero who has shown to overcome adversity, fight his demons and partically represents humanity's progress?