User blog comment:SunGodKizaru/Civil War II details/@comment-4651179-20160110191000/@comment-5448995-20160111214620

I guess but it has to be someone important if they say it will shock people, just killing a character that hasn't appeared that much wouldn't do it and yes they could always ressurect said character but that goes for everyone.

As they said in the article yes the "someone is gun die!" is a marketing hook.