User blog comment:ADour/The West Coast Ultimates revealed!/@comment-3048593-20130127195215/@comment-3048593-20130127210754

Well that's the problem you're gonna have with an imprint that lasts for 10+ years. Eventually new readers won't be able to just "jump into it". Sooner or later you will have to cater to the fans of the series, rather than trying to get new one's.