User blog comment:ADour/Marvel relaunches with MARVEL NOW!/@comment-3062838-20120704001307/@comment-4651179-20120704002547

Reboot is like starting everything (or most of the things) from zero. Like DC's New 52, the Amazing Spider-Man movie. Relauch is just some way to catch the attention of new readers, like starting Captain America and Mighty Thor from issue #1 because of the movies, or Incredible Hulk because a huge change of the status quo of the character.