Marvel's editor-in-chief, Goodwin was at the Marvel Comics offices when the Impossible Man, demanding that they create a comic book based on his character, attacked the place. The Fantastic Four stopped him. Archie was too distracted skimming through Bullpen Bulletins and selecting an alliterative adjective for himself, going to Artful, Articulate, Ardous and Armadillo Archie.[1]

Later, he was still considering names like Aadvark Archie, Assymetrical Archie and Astute Archie while he passed Marv Wolfman and his guest Nova.[2]

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