While crawling in a ventilation duct, Psylocke thinks of Jubilee who surely would have said "... eat your heart out, Bruce Willis"[1]
While on an airplane that is about to fall, She-Hulk gets on a wing thinking that if Bruce Willis can do it, she can too.[2]
Speaking during the plane flight, the Russian said he was surprised that in the film The Sixth Sense Bruce Willis had been a ghost all the time.[3]
Recalling the past with his Uncle Ben watching action movies, Peter said he wanted to be like the heroes of the movies, but his uncle told him that he had never been involved in a fight, so Peter asked him if instead it had happened to him and his uncle answered him a few times, to which Peter imagined and told him if he was a real "Bruce Willis" in those situations.[4]