Because you tried to use it consciously. You tried to make it happen. For you, apparently, the death wish won't operate if you deliberately endeavor to employ it. 
Appearing in "Wish List"
Featured Characters:
- Marlo Chandler (Main story and flashback)
Supporting Characters:
- Jimmy Richman (Only in flashback)
- Elsa Chandler (Only in flashback)
- Sly (Only in flashback) (Death)
- Moondragon (Heather Douglas)
- Antonio (Only in flashback)
- Mona (Only in flashback)
- ⏴ Joe Fixit (Bruce Banner) ⏵ (Only in flashback)
Other Characters:
- Al
- Death (Mentioned)
- Rick Jones (Mentioned)
- Maestro (Bruce Banner) (Mentioned)
- Captain Marvel (Genis-Vell)
Locations:
- Los Angeles
- Las Vegas (Only in flashback)
Items:
Synopsis for "Wish List"
- Synopsis not yet written
Notes
- Genis-Vell mentions that "the rebels in the time of the Maestro will now use it to bring the Hulk forward in time...". He's referring to the events of Hulk: Future Imperfect.