The Uncle Ben of this reality was really murdered for owing major gambling debts. After being so wracked with guilt, this revelation drove Peter Parker to near insanity. Despite this, he became CEO of Spider-Man, Inc. and won a Presidential Medal of Honor for his work as Spider-Man. When Peter used his employee, J. Jonah Jameson, to accept the award in his costume, Jameson was shot and killed in an assassination attempt.[1]

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