El Facóquero was Delvadia's greatest drug dealer and gun-runner. While he was in hiding at Las Colinas Rojas, the drug capital of Delvadia, his face and identity were used by Norman Osborn to make weapons deals around the globe. This led Spider-Man, who had discovered about Norman Osborn's activities as el Facóquero thanks to the Kingpin, to believe el Facóquero wasn't a real person but another fake identity created by Osborn.
When Spider-Man invaded el Facóquero's underground lair in conjunction with S.H.I.E.L.D. and Delvadia's best operatives Tarantula and Devil-Spider, Silver Sable, who also believed el Facóquero to be Norman Osborn in disguise, attempted to kill him by bringing the whole place down on his head, but Spider-Man managed to save his life. He was subsequently taken into S.H.I.E.L.D.'s custody and revealed to not be Norman Osborn.