A TV producer in charge of the Soap Opera Heartbreak Hospital, he is threatened with the sack after the show’s ratings fall. With his head writer, he decides to make it live, and have the Sensational She-Hulk guest star. These plans fall through when the Sensational She-Hulk is killed in action. Upon hearing of her resurrection, he persuades the Sensational She-Hulk to appear on Heartbreak Hospital, in return for a large donation to charity. As filming begins, he watches as War Zone breaks in. Despite this, he keeps the live show going, and persuades the Sensational She-Hulk to continue after War Zone is defeated, even when it comes back to life, and Christina invades the set.
With ratings of the live broadcast going through the roof, he films the fight of the Sensational She-Hulk and the Incredible Hulk. The Sensational She-Hulk, while savage, threatens him, but Wyatt Wingfoot drags her away. As the fight continues across LA, he follows in a helicopter.