History
Heroes for Hire, Incorporated was the name given to the offices for the eponymous superhero group. It was located in an upscale neighborhood of New York City off of Park Avenue. Jeryn Hogarth helped Power Man and Iron Fist incorporate their business and setup the office building and hired Jennie Royce to be their secretary.[1]
During the Secret Wars II event, the Beyonder turned the building into solid gold after a soliloquy by Power Man about cash being the greatest necessity.[2] The building quickly collapsed under the increased weight and forced Spider-Man to save several trapped people. The government had meanwhile struck a deal with the Kingpin to disperse with the gold so as not to disrupt his criminal empire.[3]