Jake Conover was a reporter for the Daily Bugle covering crime stories. When Bullseye made his first appearance as a criminal, he started by giving Conover an interview to make himself known[1].

Conover saved the life of the crime boss Don Fortunato. After being laid off from the Bugle, he grew a hatred for Joe Robertson and J. Jonah Jameson. He was given the Rose identity by Don Fortunato.[2][3]



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