Juan Carlos Valencia was a Colombian cartel boss, who built a massive empire around the business of drugs. One day, his daugther Juliana informed him it was discovered she had a rare type of cancer. Juan Carlos spent most of his fortune in an auction for the Extremis virus, which, if programmed properly, would save Juliana.

As soon as he was informed Iron Man was looking for the Extremis kits sold in that auction, Valencia hired the criminals Living Laser, Vibro, and Firebrand to protect him in case Stark tried to get to the kit.

When Iron Man arrived at his mansion and was barely slowed down by the hired thugs, he confronted Juan Carlos, who explained to him the situation, and that he only wanted his daughter's survival. Stark agreed to help him reconfigure the Extremis to guarantee Juliana's survival, in exchange Juan Carlos was imprisoned.[1]

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