Appearing in "Digital Koncentration Kamp X One"
Featured Characters:
Supporting Characters:
- Two employees (Only in flashback)
- Plex
Antagonists:
- Brand Hex (Hexus) (Main story and flashback) (First appearance; dies)
- CEO Mr. Greepy (Main story and flashback) (First appearance; dies)
- Exterminatrix (Oubliette Midas)
Other Characters:
- Fictional Man (Idealus) (Mentioned)
- NYPD officers
Locations:
- Earth-616
- New York City
- Times Square
- Brand Hex signature store
- Times Square
- New York City
- Earth-10002 (Only in flashback)
Races and Species:
Items:
- Nega-Gauntlets
- Cosmic bullet
Vehicles:
- The Marvel
- Hex's quinjet
- Hex's spaceship
- Hex's helicopter
- NYPD patrol car
Synopsis for "Digital Koncentration Kamp X One"
Advertising for Brand Hex rapidly appears across New York City and underneath the streets, Noh-Varr's reassembled ship The Marvel is being made ready by Plex for him to return to his fellow Kree in his home dimension of Earth-200080. Before he can leave, Plex warns him that Hex is not a conventional company but a living corporation named "Hexus" that grows and spreads like an organism via commerce. Plex argues that Noh-Varr is responsible for stopping it, as the entity escaped from Kree containment.
He storms a corporate building and is intercepted by several c-suite executives whose bodies have been modified to shoot energy blasts until they die. Before Noh-Varr runs from them, he manages to upload all of their corporate secrets to the Internet and share them with every rival corporation. The company's stock plunges and they are destroyed overnight but Noh-Varr is exhausted and something jams the Omniwave transmission with Plex.
As Noh-Varr struggles to find some garbage that he can metabolize, Exterminatrix appears.