Maxwell Shiffman was a television producer who saw Spider-Man's first exhibition fight against Crusher Hogan and offered to break him into television . He became Spider-Man's show business agent for Spider-Man before J.J. Jameson's anti-Spider-Man campaign forced him to drop Spider-Man's contract. He was later duped into assisting Mysterio by an illusion of his late wife returned to life. 
Maxie possesses the normal human strength for a man his age, height, and build who engages in minimal regular exercise.
- In The Spectacular Spider-Man (Animated Series), he is replaced by Sullivan Edwards. This is a pun on Ed Sullivan.
- 16 Appearances of Maxwell Shiffman (Earth-616)
- 7 Minor Appearances of Maxwell Shiffman (Earth-616)
- Media Maxwell Shiffman (Earth-616) was Mentioned in
- 1 Images featuring Maxwell Shiffman (Earth-616)
- Quotations by or about Maxwell Shiffman (Earth-616)
- Character Gallery: Maxwell Shiffman (Earth-616)
- Maxie Shiffman at the Marvel Appendix
- Maxie Shiffman at spiderfan.org
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