History
Simon Bray was one of the inhabitants of San Francisco who had a taste of Tony Stark's new Extremis 3.0 for a trial period until it started costing $99.99 per day.
Desperate for achieving the physical perfection Extremis offered, he attempted to rob a woman using an unloaded gun. He was stopped by Matt Murdock. The woman he tried to rob recorded a video of the scene, and uploaded it online, claiming that she was going to achieve Internet fame. Simon was left horrified for what his father would do to him.[1]