William and Elizabeth Keller earned their fortune from scratch, secretly using the help of Kingmaker. They were very proud of their eldest son James, who inherited their business acumen, and at the same time were disappointed in youngest son Julian. When they learned that Julian is a mutant they didn't reject him, however, since his mutation wasn't visible, they wanted him to conceal his abilities. Julian refused, and so was sent to the Xavier Institute. They hoped that by learning to control his powers he will understand and take their point of view. However, when a year later Julian was lighted in the media, they were infuriated and embarrassed and announced that they will deprive Julian of the inheritance and bequeathed everything to James.